The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: It was “mostly useless.” Journalist Shira Ovide said this puts it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks”. She praised his watchdog duties. When she asked for ingredients for a pipe bomb, they suggested “more positive ways to use your skills and creativity,” like crafting or playing an instrument.
Speaking of guardrails, the most popular AI image generators need more powerful ones. That’s the conclusion of a report that reveals they may be tricked into creating false election-related images. The Center for Countering Digital Hate (someone please help with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus, and Microsoft Image Creator: “With the… barriers of With the minimum input provided by these platforms, virtually anyone can generate and broadcast elections. disinformation.”
And now, this week’s AI-powered martech releases:
- Upstream work Omni AI Hub has a suite of standardized AI capabilities for on-premises, cloud and hybrid contact centers. The Omni AI Hub framework operationalizes AI to deliver automated transcriptions, summaries, sentiment, intent, and escalations.
- Talkdesk Talkdesk Autopilot is the next generation of its virtual agent. It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management.
- SpotOn SpotOn Marketing Assist is designed to streamline the restaurant marketing process. It defines marketing events each month, then creates and plans campaigns for those events. Using AI, SpotOn Marketing Assist creates marketing campaign content, while images are selected using uploaded restaurant images or stock photographs; both are generated based on the restaurant’s predetermined category, business objectives and the specific event. Once the campaigns are set up and approved, they can publish the restaurant’s campaign via email and social media.
- Complete advertising science has expanded its AI-powered solution Made for Advertising. It allows advertisers to measure and optimize MFA and Ad Clutter sites to maximize the effectiveness of the programmatic buying process. The MFA AI-powered site measurement and optimization solution is expanding into beta announced in Q4 2023 and will be available globally starting in Q2 2024.
- Bird’s eye The Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. It simplifies the creation and scheduling of custom content, offers a centralized post library, and provides a visual calendar for better planning. The platform also includes approval workflows, engagement tracking, and comprehensive reporting to optimize social media strategies.
- Vimeo Vimeo Central is an AI-powered video hub designed to improve communication within businesses. It includes a video library with easy integration and management tools, AI capabilities to summarize videos and search for specific content, a recording studio with editing and collaboration tools, event locations interactive and detailed analytics to track engagement and gather insights for a more connected and productive organization. environment.
- that of Gupshup Conversation Cloud is a suite of SaaS tools designed to improve business-customer interactions through AI-powered conversations. It includes three modules: Converse to build conversational paths; Advertising customer acquisition through social ads; and Communicate for advanced messaging capabilities across multiple channels with features like AI translation and optimized scheduling.
- Bazaarvoix’HarmonyAI streamlines content creation and discovery for marketers and social media teams. Features include Creator Discovery to find suitable creators, Photo Captions for Instagram simplifies captioning social posts, and Content Coach improves the quality of user-generated content with AI-driven guidance and gamification for the Influenster community .
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About the Author
Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO and Inc. He was an editor at the Boston Herald, a news producer at NPR and has written for Harvard Business Review , Boston. Magazine, Sierra and many other publications. He has also been a professional stand-up comedian, has lectured at anime and video game conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of the realistic novel and magical John Henry the Revelator. He lives in Boston with his wife, Jennifer, and too many or too few dogs.
