Predicting the future is a redneck game and AI is no exception. However, the good people at Ericsson have published a list of 10 Things That Could Happen With AI. Here are some highlights, the first of which is of particular interest to marketers.
- AI Buyers Are Killing the Ad Industry: “Nearly 3 in 4 consumers surveyed believe AI has the potential to make the entire advertising industry obsolete.” That’s because AI assistants will provide personalized shopping advice and automatically replenish your necessities. By obsolete, they mean robots marketing to other robots. “Eight in 10 consumers… expect the advertising industry to shift its focus from targeting humans directly to digital shopping assistants to influence purchasing decisions.”
- AI Creates More Body Image Issues: “Two in three people believe that AI-generated models, influencers, and media images will impact the perception of real humans.” Additionally, “a majority believe AI will change our standards of beauty, and six in ten also predict an increase in plastic surgery to achieve the perfect synthetic human appearance.”
- Add your friends to “Friends”: Nearly 80% of them plan to “create their own interactive stories, ranging from romantic comedies to sci-fi adventures, allowing them to adapt them to their mood.” And 68% believe they will be able to include “AI characters based on their friends.”
- Reality bites the dust: Nearly 80% of respondents say that by 2030 (six years from now!), we’ll be using AI simulations to make life-changing decisions like buying a house or stocks. Almost the same number say they’ll be simulating the health effects of lifestyle changes, while 74% expect to be able to test “their culinary prowess through digital simulations.”
Fasten your seat belts, the new world is upon us.
Now here are this week’s AI-based martech news:
- SugarCRM Generative AI capabilities have been added to enhance customer intelligence and increase productivity for sales and service teams. Competitively priced, Sugar’s AI capabilities are designed to be accessible to mid-sized businesses. Features include: Opportunity Summarization, which helps sales reps gain insights and develop winning strategies by analyzing customer data and suggesting next steps; and Case Summarization, which uses AI to analyze customer interactions, generate summaries, identify potential issues, and recommend solutions, enabling customer service agents to provide more personalized and effective support.
- Omilia Pathfinder is designed to reduce the time to deploy conversational AI. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts.
- Attentive AI Pro, an SMS and email marketing platform, is now available internationally. It uses artificial intelligence to optimize marketing messages. AI Pro includes features such as AI Audiences for customer segmentation and Identity AI to recognize site traffic,
- Moore Audience-Centric Testing Suite is a set of tools designed to improve fundraising effectiveness. They use psychometric research, data insights, generative AI, and omnichannel analytics to help organizations personalize their communications. ACTS offers AI-assisted idea generation, concept testing with psychometric tools, audience personalization using SimioCloud data, multivariate testing for creative assets, and channel optimization.
- CallMiner CallMiner has added generative AI capabilities to its post-interaction and real-time AI summaries features. Post-interaction summaries feature an enhanced extended language model, allowing for use-case specific configurations. The new automated follow-up actions feature launches workflow tasks based on AI summaries. CallMiner has also added real-time AI summaries, providing instant summaries after customer interactions. Agents can view and edit these summaries in the RealTime Agent Assistant desktop client. These enhancements are designed to increase agent productivity, reduce administrative tasks, and improve the customer experience.
- AdCreative.ai AdLLM Spark is an AI/LLM built exclusively for advertising. AdLLM Spark is designed to generate high-converting ad copy for all major advertising platforms using real ad data.
- Tatar has an AI-powered media buying system for linear and streaming TV advertising. It uses machine learning algorithms to automate the entire TV media buying process, from planning to execution. It analyzes historical performance data, current market conditions, and campaign objectives to make bidding decisions in real time. The system aims to optimize ad placements, improve targeting, and improve campaign performance.
- Sinch Sinch AI is designed to improve customer engagement. It integrates with various communication channels and uses natural language processing to understand customer intent. Sinch AI’s features include intent detection, sentiment analysis, and automated responses. It aims to improve customer interactions by delivering personalized experiences and reducing response times. The platform is compatible with existing AI models and can be customized to meet specific business needs.
- Crixeo The CrixeoAI content platform is now in beta. The platform generates different types of content, including blog posts, social media updates, and product descriptions. It aims to streamline content creation processes, potentially reducing the time and resources needed for content marketing.
- Boltive Ad Monitor is designed to improve advertising insights using an AI-powered discovery engine. It identifies and analyzes ad placements, providing detailed insights into ad performance and compliance. The tool aims to help businesses optimize their advertising strategies by detecting issues such as ad fraud and brand safety violations.
- BizWisdom The new AI-powered platform is designed to improve advertising strategies. The system uses machine learning algorithms to analyze consumer behavior, market trends, and campaign performance data. It offers features such as predictive analytics, automated ad creation, and real-time optimization of ad placements.
About the Author
Constantine von Hoffman is the Editor-in-Chief of MarTech. A veteran journalist, Con has covered business, finance, marketing, and technology for CBSNews.com, Brandweek, CMO, and Inc. He has served as editor-in-chief of the Boston Herald, been a news producer for NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, lectured at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and too many or too few dogs.
