Tech companies are spending big on advertising about AI, despite plenty of research showing consumer aversion to it.
As observed here Last week, products that mentioned AI were significantly less popular with consumers than the same products that didn’t mention it. Now, people are saying they really don’t like it customer service.
According to a study commissioned by Tenyx, an AI-powered voice solution, and conducted by Centiment, seven out of ten consumers are frustrated with current virtual agents. Additionally, 55% said that dealing with a chatbot would cause them to stop doing business with a company.
But as anyone who watched the Olympics knows, ads touting artificial intelligence are everywhere. According to TV measurement firm iSpot, tech companies have spent about $196 million this year through Aug. 8 on TV ads featuring artificial intelligence in some form. That’s nearly half of the companies’ total spending on national TV ads this year, the company said.
What would AI say about this particular marketing strategy?
Anyway, here are this week’s AI-powered martech news and releases.
- MetaRoutera provider of server-side tag management and real-time event routing, partners with AI Magellanan audio intelligence, analytics and measurement company. They hope to improve the accuracy and breadth of ad performance data, helping marketers improve their advertising strategies.
- RocketResponsewhich provides generation AI-based analytics, partners with Kantara marketing data and analytics company. They will enable joint customers to use genAI to reduce the time it takes to understand data, generate insights, and disseminate information across the organization.
- Shapiro+Raja global data analytics company, has launched its interactive AI Persona Platform. It identifies behavioral patterns and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations that mimic real-world consumer interactions.
- HubSpot AI Search Grader is a free tool that helps brands understand their presence in large language models (LLMs) and AI search. This tool simplifies the assessment of brand visibility in AI search by eliminating the need for specialized AI knowledge. It provides rapid engineering to marketers and contextualizes brand performance to streamline language model optimization (LMO). AI Search Grader provides an overall grade indicating brand performance on AI search engines, a brand sentiment score, a share of voice score comparing brand visibility with competitors, and a personalized analysis highlighting strengths and weaknesses while suggesting improvements.
- Conversica has upgraded its conversational AI platform. The new version enhances conversation management with flexible AI-powered messaging options. These include flexible AI messaging modes, allowing users to personalize conversations beyond basic domain information for better brand alignment, localization, and formatting. Additionally, the platform introduces “Rewrite with AI,” which offers supervised AI generative support for conversation creation and editing.
- Five9 has upgraded its intelligent CX platform with the Five9 Genius AI Suite. It allows businesses to build AI-powered applications Customer experience Customer journeys deliver more contextual and personalized interactions that align with their business goals. It also enables companies to identify and implement high-value AI use cases to improve ROI.
About the author
Constantine von Hoffman is the Editor-in-Chief of MarTech. A veteran journalist, Con has covered business, finance, marketing, and technology for CBSNews.com, Brandweek, CMO, and Inc. He has served as editor-in-chief of the Boston Herald, been a news producer for NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, lectured at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and too many or too few dogs.
