AI marketing strategy firm Mellissah Smith, founder of Robotic Marketer
Robotic Marketer AI Marketing Strategy
Companies that overuse AI will find themselves at a disadvantage when developing marketing strategies and programs in 2024, says Robotic Marketer founder.
-Mellissah Smith
ATLANTA, GEORGIA, UNITED STATES, December 26, 2023 /EINPresswire.com/ — As the business world stands on the precipice of 2024, marketing industry expert Mellissah Smith predicts a seismic shift in the competitive landscape due to the overuse and misuse of generic products. AI in marketing.
The pivotal new year, marked by the emergence of a significant competitive divide driven by a one-size-fits-all approach offered by many AI platforms, heralds a call to action for businesses around the world that are driven by overuse of AI for commercial purposes. content and strategy without data analysis and bespoke benchmarking.
“In the race to adopt AI, the market is inadvertently moving into a divide that will separate the leaders from the laggards,” says Mellissah Smith, founder of Robotic Marketer, a world-first AI-based solution. marketing strategy technological platform. “2024 will see the dawn of an AI divide where companies that recognize and act on the need for personalized, data-driven AI strategies will gain a distinct competitive advantage. Those that continue down the path of generic AI solutions will find themselves overtaken and outmaneuvered by businesses. who use their available data and content personalization to connect with customers. This isn’t just a minor change; this is a critical moment that will have a significant impact on the competitive landscape in 2024 and the years that follow. »
Mellissah Smith, with three decades of marketing experience, says: “2024 is not just another year; It’s been 12 months since Open AI’s ChatGPT changed the way everyday people think about AI and just 6 months since many companies realized they could We can’t afford not to jump on the AI bandwagon. ‘AI. However, the overuse of generic AI has reached its peak, and this is largely due to people not knowing how AI is developed and how it will best meet their business needs. is now intimately woven into each company’s unique narrative fabric, so it’s time to create some maturity in its use. »
Smith addresses the critical gap in current AI applications: “The market is flooded with tools that offer a one-dimensional view, leading to broad and bland strategies. Our commitment at Robotic Marketer is to transcend this norm, and as a company that has been in the market since 2017, we have successfully created the machine learning maze. We are introducing AI that not only analyzes but understands, interprets and develops strategies with a level of precision and personalization previously unimaginable.”
Robotic Marketer’s innovation sets a new precedent in the marketing and consulting industries. “We’re not just creating another marketing tool; we create an AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic and intuitive understanding of your business objectives, market nuances and customer dynamics,” says Smith.
As businesses prepare to face the complexities of 2024, Smith highlights the imperative for a strategic renaissance. “The future is not about broad strokes but about the details and depth that create relevance.”
“The economy will dictate how many businesses navigate 2024, forcing businesses hardest hit by a downturn to automate their tasks where possible. It’s possible to scale up marketing efforts with AI, especially if you have the right marketing strategy in place, but it needs to be accompanied by personalization.”
About Robotic Marketer:
Founded by visionary and “Innovator of the Year” award winner Mellissah Smith, Robotic Marketer is at the forefront of the next generation of AI-driven marketing strategy development. Committed to innovation, personalization and strategic acumen, Robotic Marketer empowers businesses around the world to navigate the future of marketing with unparalleled precision and insight. Working with brands such as SAP, Oracle, Mitel and Atlassian through channel programs and thousands of companies worldwide, the company has firmly established its position as the leading AI marketing strategy tool that develops , manages, executes and reports on the performance of marketing strategies. The platform integrates with social media, Google, competitor insights, GPT-4, and popular email marketing, CRM, marketing automation, and advertising tools. The company is growing globally with marketing agencies using the platform as a productivity tool incorporating benchmarking and industry best practices. www.roboticmarketer.com
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Robotic marketer
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Robotic marketer
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