AI Marketing Market
HTF MI recently presented a global AI Marketing market study with over 143 pages of in-depth overview, describing the product/industry scope and elaborating the market outlook and status (2024-2030). The market study is segmented by key regions, which is accelerating the commercialization. At present, the market is expanding its presence and some of the key players in the comprehensive study are Google (US), Salesforce, Inc. (US), SAP SE (Germany), HubSpot, Inc. (US), Sprout Social, Inc. (US), Hootsuite Inc. (Canada), Adobe (US), IBM Corporation (US), Copy.ai (US), Creatify Lab (US), AdCreative.ai (France), Albert (Israel).
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According to HTF Market Intelligence, the global AI marketing market is expected to grow from USD 25 billion in 2023 to USD 85 billion by 2030, at a CAGR of 22% from 2024 to 2030. The market is segmented by global AI marketing market split by application (content creation, SEO, social media marketing, email marketing, others) by deployment (cloud-based, on-premises) by end use (retail & e-commerce, BFSI, healthcare, media & entertainment, others) and geography (North America, LATAM, Western Europe, Central & Eastern Europe, Northern Europe, Southern Europe, Eastern Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA).
Definition:
Artificial intelligence (AI) technologies are used in marketing to increase efficiency through automation and relevant insights. To understand customer behavior, personalize interactions, and improve marketing campaigns, machine learning algorithms, natural language processing, and predictive analytics are applied. Important elements include chatbots and virtual assistants that facilitate real-time customer service and engagement, automated content generation, and personalized ads based on user choices. By predicting trends and customer behavior, predictive analytics helps adjust strategies preemptively. Additionally, AI-based marketing performs sentiment analysis to continuously track public opinion and make audience segmentation more accurate.
Market trends:
• Generative AI enables the creation of personalized ads at scale, while predictive analytics predicts consumer behaviors.
• Conversational AI and automation streamline marketing workflows, improving real-time customer interactions.
Market driving factors:
• AI analyzes vast consumer data, improving targeting accuracy and real-time marketing personalization.
• Demand for measurable ROI and automation is driving adoption of AI marketing across digital channels.
Market opportunities:
• AI-powered influencer platforms deliver precise brand matching; AI tools for niche industries address unique needs.
• Expanding AI marketing solutions to SMEs and emerging markets improves accessibility and growth potential.
Dominant region:
• North America
Fastest growing region:
• Asia Pacific
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The titled segments and subsections of the market are illuminated below:
In-depth analysis of AI Marketing Market segments by types: Predictive Analytics, Customer Segmentation, Chatbots, AI-Driven Content, Generation, Programmatic Advertising
Detailed Analysis of AI Marketing Market Segments by Applications: Content Creation, SEO, Social Media Marketing, Email Marketing, Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions:
• Middle East and Africa (South Africa, Saudi Arabia, United Arab Emirates, Israel, Egypt, etc.)
• North America (United States, Mexico and Canada)
• South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
• Europe (Turkey, Spain, Turkey, Netherlands, Denmark, Belgium, Switzerland, Germany, Russia, United Kingdom, Italy, France, etc.)
• Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia and Australia).
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AI Marketing Market Research Objectives:
– Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competitive landscape, SWOT analysis and development plans in next few years.
– Share comprehensive information on key factors influencing market growth (opportunities, drivers, growth potential, industry-specific challenges and risks).
– Analyze individual future prospects, growth trends and their implication on the total market.
– Analyze reasonable developments such as agreements, expansions, new product launches and acquisitions in the market.
– Deliberately profile key players and systematically examine their growth strategies.
ANALYSIS OF THE FIVE FORCES AND THE PESTLE:
In order to better understand the market conditions, a five forces analysis is conducted, including the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes and the threat of rivalry.
• Politics (political policy and stability as well as trade, fiscal and tax policies)
• Economic (interest rates, employment or unemployment rates, raw material costs and exchange rates)
• Social (changing family demographics, education levels, cultural trends, attitude changes and lifestyle changes)
• Technological (changes in digital or mobile technology, automation, research and development)
• Legal (labor law, consumer law, health and safety, international and trade regulations and restrictions)
• Environment (climate, recycling procedures, carbon footprint, waste disposal and sustainability)
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Points Covered in the Table of Content of Global AI Marketing Market:
Chapter 01 – AI Marketing Executive Summary
Chapter 02 – Market Overview
Chapter 03 – Key success factors
Chapter 04 – Global AI Marketing Market – Price Analysis
Chapter 05 – Background or History of the Global AI Marketing Market
Chapter 06 – Global AI Marketing Market Segmentation (e.g., Type, Application)
Chapter 07 – Key and Emerging Countries Analysis Global AI Marketing Market
Chapter 08 – Global AI Marketing Market Structure and Value Analysis
Chapter 09 – Competitive Analysis and Challenges of the Global AI Marketing Market
Chapter 10 – Assumptions and Acronyms
Chapter 11 – AI Marketing Market Research Methodology
Thanks for reading this article; you can also get individual chapter wise sections or region wise report versions like North America, Latin America, Europe, Japan, Australia or Southeast Asia.
Ganesh Zirpe (Senior Web Analyst)
HTF Market Intelligence Consulting, a private limited liability company
Phone: +15075562445
sales@htfmarketintelligence.com
About the author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire the delivery of research and consulting services that enable businesses to execute growth strategies, delivering extraordinary depth and breadth of thought leadership, research, tools, events and experience that support decision-making.
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