More than 60% of companies said AI was the most promising technology, followed by cybersecurity and cloud computing.
ADVERTISEMENTArtificial intelligence (AI) brings with it a wealth of opportunities for businesses, and it is technology that excites them the most. But the digital skills gap could be holding back business uptake, according to two new studies.
More than 95 percent of more than 1,000 companies in France, Germany, the United Kingdom and the United States said that the integration of new technologies is crucial to their competitiveness, according to a study by the technology and start-up fair. up based in Paris. Viva Technology (VivaTech) and the consulting company Wavestone.
More than 60 percent of companies reported AI was the most promising technologyfollowed by cyber security and cloud computing.
“This means that today, they have understood the issue and are ready to act,” declared François Bitouzet, general director of VivaTech.
“What’s slowing them down isn’t funding, it’s talent. They (companies) tell us that 45 percent of them are afraid of not having the talent to carry out these digital transformations,” he told Euronews Next.
Another report from Amazon Web Services (AWS) reveals that AI adoption is expected to generate €600 billion of growth in the European economy, but small and medium-sized businesses (SMEs) said they faced significant barriers to technology adoption due to difficulty finding the right talent. , regulatory concerns and cost of implementation.
“Europe is on the cusp of an unprecedented opportunity,” said Tanuja Randery, general manager of AWS Europe, Middle East and Africa (EMEA).
“Businesses are recognizing the benefits of AI for their growth and productivity. SMEs represent more than half of European GDP and it is vital to address the challenges that are holding back their digital journey.”
Ethics and regulations
“To realize the full potential of AI, it is imperative that Europe provides the digital skills support and regulatory certainty needed to support the ambitions of businesses of all shapes and sizes. »
The VivaTech study also showed that implementing AI is not just about businesses.
They are also concerned about errors, misinformation and fake news that can arise thanks to AI, with 77% of companies saying they should take action. responsibly if you use AI and that issues of confidentiality and ethics are also important to them.
“They are waiting for regulation and regulatory framework and that, for them, is very important,” Bitouzet said, adding that “they believe that governments have a role to play in establishing a level playing field for everyone.”
As for technologies that have proven less popular, blockchain has been impacted by cybersecurity, AI, and cloud computing becoming a major priority for businesses.
But paradoxically, AI could breathe new life into technologies like blockchain.
“One of the topics of generative artificial intelligence is the possibility of creating images and fake news,” Bitouzet said.
“I think artificial intelligence is going to give a new meaning to what blockchain, verification and authentication is in an industrial way, because we will need industrial solutions to know what is real and what is fake” .
