Biohacking, plant-based farming and femtech will be the future of the beauty industry, according to a new report from cosmetic ingredients distributor Adina.
The Adina Beauty Trends Report explored the hot topics of the past year and anticipated what’s next in beauty.
Next Level Wellness
Increasingly, customers are interested in their life expectancy, and not just their life expectancy. Of course, thanks to the benefits of modern medicine, people are living longer, but customers do not want to suffer with age.
As they prioritize their well-being, preventative treatments, biohacking and neuro-beauty will see increasing interest over time.
Some of the latest trends include cold therapy, light therapy and NAD+ These quick organic tips are easy to incorporate into a busy lifestyle, with light therapy and cryotherapy being great additions to an existing beauty regimen.
To improve their longevity, customers are also exploring their diet and exercise, aided by technological innovations and artificial intelligence.
Sleep quality As an extension of wellness, interest will also increase, with people engaging in “sleep tourism” and spas and hotels offering sleep retreats to help customers get good rest. The link between sleep and health has long been known, but advances in tracking technology and research on the topic will encourage consumers to prioritize their sleep as the foundation of good health.
Alongside sleep tracking, health monitors that offer customers the ability to hyper-personalize their health and wellness will power the industry.
Sustainability
Artificial intelligence seeks to change the landscape of sustainability in the beauty industry, from using agricultural ingredients to maximizing the energy efficiency used to manufacture products.
Plant milking uses aeroponics (a method of growing plants without soil) to extract active ingredients from plant roots. This process generates less waste than conventional extraction methods by minimizing land and water usage and is being explored by more and more beauty brands.
Ultimately, attitudes towards sustainability are set to change. Consumers are rejecting greenwashing and encouraging brands to make a real difference. This is evident in the move away from single-use plastics to refillable products and the introduction of laws banning unfounded sustainability claims.
AI has evolved
Artificial intelligence is integrating into our daily lives and self-care routines, such as apps that personalize workout routines and diets, and is even infiltrating the world of therapy and health, with therapy and triage chatbots.
The next step is to study implantable AI to track health. Research teams have developed a “biocompatible implantable AI platform” that classifies healthy and diseased patterns in biological signals such as heartbeats in real time.
As this shift to AI occurs, there is a countervailing movement that wants to prioritize human relationships. The digital world is now essential in marketing and promotions, but excessive use of the internet and social media can lead to a decline in mental health.
The change of beauty
Coined by Ida Tin in 2016, FemTech is the name of a diverse range of solutions aimed at revolutionizing healthcare tailored specifically to the needs of women.
Covering everything from maternal and menstrual health to pelvic wellness, fertility, menopause and contraception, as well as health issues that disproportionately affect women, such as osteoporosis and cardiovascular disease, femtech will see an increase in consumption as these concerns gain more awareness.
In recent years, there has also been a fight against hyper-consumption, with access to information on the Internet, the demystification of the craze for certain beauty products and disinfluence. These criticisms have led to a re-evaluation of purchasing habits and the adoption of a more thoughtful spending culture.
