Ixigo’s significant investments in artificial intelligence over the past decade have yielded substantial benefits, said Aloke Bajpai, Ixigo Group CEO.
“These AI-driven innovations add more cohesion and growth to our platform,” he told NDTV Profit in an exclusive interview.
In 2017, the company automated its customer support with AI chatbots. “Nearly 90% of our customer support queries are handled end-to-end by AI, which provides significant operational leverage,” he said.
The company also uses AI for dynamic pricing of value-added services, trip planning through Ixigo Plan and real-time flight tracking with its “Flight Tracker Pro” feature.
“Trains contribute more than half of our revenue this quarter,” Bajpai said.
Ixigo’s gross transaction value in Q1 FY25 showed significant growth, with a 28% YoY increase in train and flight GTV and a 16% increase in bus GTV. “Our conversion rates have improved a lot: flights and trains were around 28%,” Bajpai said.
He highlighted that the market growth is driven by increasing travel spend by people, with Ixigo’s presence in tier 3 and 4 cities providing a competitive advantage. “We are targeting a growth velocity at the GTV level that is faster than the markets,” he said.
Bajpai mentioned the potential of the B2B segment with the launch of ‘Travel Super Mall’, aimed at converting offline bookings through new partnerships with agents.
