The artificial intelligence (AI) marketing market is expected to grow at a significant CAGR of 15.5% during the forecast period (2024-2031). The growing demand for AI in defining marketing strategies by large organizations is a key factor driving the growth of the global market. According to the Business Solutions Marketing Statistics 2023, AI is used for marketing purposes by 28.0% of large companies. In 2022, only 15.0% of content marketers plan to use AI. According to 84.0% of digital marketing executives, the use of AI and ML improves the marketing function’s ability to deliver personalized experiences to customers in real-time.
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Market players offer an Internet advertising platform that allows marketers to create multiple titles and descriptions for a single advertisement. Entrepreneurs can start their advertisements by customizing them based on geographic area, financial requirements and other aspects using the advertising tool. AI helps advertisers segment, target consumers more effectively, and deliver more personalized experiences. Many industries, including automotive, insurance, finance, retail, and healthcare, have benefited from the application of AI. AI has the potential to improve the effectiveness, efficiency and impact of advertising by automating ad design and distribution and targeting viewers more precisely.
Recent development
• In June 2024, AI Press Fast, an innovator in AI-powered marketing solutions, introduced its revolutionary new service, AI Press Release. This innovative service is designed to transform the way companies create and distribute press releases, providing unparalleled visibility and credibility to reach a global audience.
Global AI in Marketing Market Segment Report
By component
• Software
• Services
By deployment
• On the site
• Cloud
By application
• Advertising on social networks
• Search Engine Marketing
• Virtual assistant
• Sales and marketing automation
• Analysis platform
• Others (content curation)
By end users
• BFSI
• Retail
• Consumer goods
• Media and entertainment
• IT and telecommunications
• Others (education, health, manufacturing and automotive)
A comprehensive report on AI in Marketing Market available @ https://www.omrglobal.com/industry-reports/artificial-intelligence-ai-in-marketing-market
AI in Marketing Market Report Segment by Region
North America
• UNITED STATES
• Canada
Europe
• Germany
• United Kingdom
• France
• Spain
• Italy
• The rest of Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Rest of the world
• Middle East and Africa
• Latin America
Company Profiles
• Acoustic, LP
• AdCellerant Inc.
•Adobe Inc.
•AWeber Systems, Inc.
• Marque24 Global, Inc.
• Drift.com, Inc.
• Emarsys
• FeedHive
•Fusion92
• Grammarly Inc.
•Hootsuite Inc.
Reasons to buy from us –
1. We cover more than 15 major industries, segmented into more than 90 sectors.
2. More than 120 countries need to be analyzed.
3. 100+ paid data sources extracted for investigation purposes.
4. Our expert research analysts answer all your questions before and after purchasing your report.
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