Artificial intelligence (AI) and its ethics were at the heart of discussions at this year’s World Economic Forum in Davos. The Singapore delegation, led by Communications Minister Josephine Teo, has consistently advocated prudent governance that protects organizations from AI-related risks. At the same time, they recognized that AI regulation will likely vary – with some aspects vital and others possibly more adaptable to fully exploit AI’s enormous potential.
Sendbird, a global leader in communications APIs and a founding member of the World Economic Forum’s AI Governance Alliance, now offers actionable insights for businesses looking to integrate AI. Drawing on World Economic Forum discussions and industry expertise, Sendbird aims to help organizations advance in the race for operational efficiency.
“As an attendee at the World Economic Forum in Davos this year, I have had a front-row seat to the evolution of artificial intelligence and its impact on the global business landscape,” said John Kim, CEO and co- founder of Sendbird. He added: “Here’s my most important takeaway for other business leaders: doubling down on generative AI to outperform the competition in the areas of organizational productivity, speed of communications and customer engagement. »
The potential influence of AI on various sectors and the speed of organizational response were among the most highlighted aspects at Davos. Projections indicate that AI could generate considerable productivity gains across different sectors. Key findings from the event suggest that rapidly evolving organizations can boast superior operational resilience, financial performance, growth and innovation.
The potential of generative AI to improve business communication is also highlighted, as this technology enables autonomous conversations between businesses and customers. This dynamic allows businesses to quickly respond to customer requests with highly personalized responses and even anticipate customer needs before they arise, without requiring human labor.
However, the power of generative AI raises ethical concerns related to security, trust and ownership. These issues were discussed at length at the forum, with executives debating topics such as the need to call for copyright protection and the distinction between human-created and machine-generated content. Care should be taken to ensure data privacy and security, avoid bias in AI algorithms, and accurately manage AI chatbot communications.
“At Sendbird, our R&D team is exploring how to integrate a generative AI solution such as our own SmartAssistant into the advanced moderation process of our communications API platform,” said Kim. With a proactive approach to addressing concerns regarding regulation, surveillance and moderation, Sendbird intends to contribute to a safe and positive online interaction environment while utilizing the transformative potential of AI to improve the business communication.
