AI-Driven Marketing: Attentive Transforms Personalization

As artificial intelligence continues to penetrate various industries, AI-driven marketing is gaining momentum. Companies are increasingly using AI to tailor offers and messages to individual consumer behaviors, purchasing history and preferences.

Enabling tailored digital shopping experiences through hyper-personalization and individualization of marketing content, AI-based marketing appears to be a perfect remedy, according to Christian Stano (photo), MLOps engineering manager at Attentive, a product of Attentive Mobile Inc.

Attentive’s Christian Stano tells theCUBE how AI-driven marketing provides a competitive advantage.

“One of our goals as a company is to become an AI-powered SMS, email and marketing platform,” Stano said. “I think if you think about marketing over the last 20 years, especially SMS marketing, what drives conversion and consumer engagement is personalization. One of the amazing things about the emergence of machine learning and generative AI is that it actually breaks down this constraint, driving not just personalization, but also individualization.

Stano spoke with CUBE Research Savannah Peterson to the Anyscale Ray Summit 2024 Eventduring an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. They explained why AI-driven marketing improves customer experience and personalization. (*Disclosure below.)

The Need for a Unified AI Platform for AI-Driven Marketing

AI-driven marketing helps marketers eliminate hard-coding by making the personalization process more dynamic and flexible. As a result, Attentive uses Anyscale Inc. and Ray as a unified AI platform to solve data complexity issues, Stano explained.

“There is a S-shaped growth curve for machine learning and AI platforms… then you hit the ceiling of data and compute, there’s so much complexity,” he said. “The beauty of Anyscale and Ray is that they really unify, from the point of data ingestion to the point of inference output, this entire ecosystem and framework with plug and play modules everywhere. For me as an MLOps practitioner and for my colleagues on the machine learning side, this is an absolute dream come true.

With message personalization a priority for marketers, Attentive’s future goal is to become a unified AI platform. Indeed, according to Stano, this makes it possible to lift all data ceilings and allow the accessibility of a scalable computing cluster.

“I think I’d like to come back and talk about the year and a half journey of unifying our AI platform – the AI ​​compute engine, and that’s also a lot of how we’re looking at the platform. “, he said. “These features are released as part of Ray and Anyscale. I think in a year and a half, I’m really, really looking forward to coming back and saying, “This is the unified platform.” »

Here’s the full video interview, part of SiliconANGLE and theCUBE Research’s coverage on the Anyscale Ray Summit 2024 event:

(*Disclosure: Anyscale Inc. sponsored this segment of theCUBE. Neither Anyscale nor the other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE