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Blockchain Council -
October 13, 2024
AI-based tools have now become a great help in automating marketing tasks. These tools, which range from text generation to image creation, are changing the way businesses manage their marketing plans. They save time, reduce manual work, and enable more personalized content across different platforms.
Key areas where automation is changing marketing
Generate text
Text creation automation has quickly become a widely used feature in AI in marketing. Tools such as ChatGPTJasper AI, Copy.aiand Writesonic helps marketers generate various forms of content, like blog articles and social media posts.
For example, Jasper AI can write entire articles or email marketing campaigns based on a prompt, helping teams create content faster. This allows marketers to spend more time on strategy and creative efforts, rather than getting bogged down in writing or editing.
AI also helps create search engine optimized content by examining keyword usage, structure, and readability. Tools like Surfer SEO provide even more detailed insights into improving content performance by examining competitor data, helping brands improve their search engine rankings.
Creating images and videos
Visuals remain one of the most powerful tools in marketing. AI-powered platforms like DALL-E and Runway help businesses create personalized images and videos using just a few text inputs. BMW, for example, has used AI-created images for product design and marketing materials, reducing the need for expensive photo shoots. AI-created visuals also help businesses test and preview different designs before making final choices.
Additionally, Canva has adopted AI to improve its design automation. Its AI-powered Magic Design feature helps marketers create stunning visuals ready for social media or other online platforms. Canva’s AI also offers background removal tools and design suggestions, allowing people without design experience to create professional-looking graphics, ensuring marketing materials are polished and consistent.
In video marketing, companies like Nestlé are using AI to create personalized video ads. This type of automation ensures that each ad is tailored to the viewer’s tastes, increasing engagement and the chance of conversions. As the demand for video content increases, AI helps produce more content while still maintaining that personal touch.
Email campaigns and personalization
Personalization is crucial to boosting customer engagement, and AI has become important to achieve this effectively. AI-powered platforms like Insider and Persado examine customer data to create more personalized subject lines and email content, leading to better open and click-through rates. For example, AI-generated subject lines can adapt to each customer’s preferences, making emails more engaging than generic emails.
AI is about more than just personalizing emails. It can also track customer actions in real time, allowing businesses to send personalized offers or reminders based on user activity. Brands like Levi’s use AI to create personalized web experiences, offering timely discounts or shipping offers, which increases conversion rates.
AI and Automation in Social Media Marketing
AI is also making a difference in social media marketing by introducing automation. Platforms like Browse and Grammarly have tools that make both content creation and user engagement easy.
For example, Flick applies AI to suggest keywords and improve posts for better exposure. One business owner shared how using Flick dramatically increased their engagement in just a few days. AI-generated suggestions allowed them to reach their audience more effectively, improving visibility on more than half of the suggested hashtags. This type of automation reduces manual work and improves campaign performance.
Although traditionally a writing tool, Grammarly now also uses AI for marketing purposes by helping content creators maintain consistent, error-free content. Its tone checking and grammar correction features help ensure content remains professional and in-line with the brand message, which is crucial for building trust and engagement on social media and in email campaigns .
Improving Creativity with AI
AI is not just about automation; it also stimulates human creativity. Many marketers use AI tools to brainstorm and test ideas. Adobe research shows that AI helps develop new concepts and push the boundaries of creativity. These tools allow marketers to write content quickly, making it easier to improve and refine ideas. This way, AI speeds up the process while preserving the human element.
Conversational AI tools like ChatGPT are used to help teams brainstorm and develop initial campaign ideas. This not only generates more ideas but also provides data-driven suggestions as AI tools can highlight trends and patterns in customer behavior to guide the creative process.
AI is automating marketing like never before, and content creation tools are leading the way. With the Master’s learning path in Artificial Intelligence (AI)you’ll be ready to create and integrate these powerful tools, making your campaigns smarter and faster.
Successful AI-Driven Campaigns
Several well-known brands have already seen success by adding AI to their marketing strategies.
- A good example is Coca-Cola, which used AI to design personalized advertisements. These ads were based on customer behavior and preferences, leading to better engagement. AI has helped Coca-Cola deliver a tailored marketing experience to each user, thereby improving targeting and increasing conversion rates.
- Sephora is another company that uses AI-based chatbots to improve customer interactions. These bots offer product suggestions based on customer preferences, thereby automating parts of the customer service process. This not only improves customer satisfaction but also increases conversions as the chatbot offers personalized product recommendations in real-time.
Meeting the Challenges of AI-Generated Content
Although AI-powered content tools offer great benefits, they still come with challenges. Another concern is that AI may generate content lacking originality. AI-produced text can sometimes seem repetitive or too formal. To combat this, many marketers are combining AI tools with human monitoring to ensure content remains unique and personalized. Tools like Grammarly and Originality AI help by detecting any duplicate or overly mechanical content.
However, one of the issues with AI-produced content is the potential for bias. AI systems rely on their training data, which can sometimes create biased results. Marketers should regularly review AI-generated content to ensure it is fair and accurate, especially when producing content aimed at diverse audiences.
Additionally, ethical issues arise when using AI, particularly regarding privacy. Since AI tools often rely on user data to create personalized content, it is important for companies to comply with privacy laws such as GDPR or CCPA. Transparency is important because consumers are more aware of how data is collected. Companies must clearly explain how AI is part of their strategies, particularly regarding personal data.
Final Thoughts
AI-powered content tools are changing the way marketing campaigns are run in 2024 and beyond. By automating the creation of text, images and videos, these tools help businesses produce quality content more efficiently. AI allows businesses to increase their content production and deliver personalized messages, which improves engagement and drives results.
Although challenges such as originality and bias remain, the combination of AI and human creativity offers a balanced approach. As AI develops, its role in marketing will grow, providing more opportunities for innovation and personalization.
