AI tops the list of emerging trends likely to impact the enterprise security segment in 2024, according to a study by the Security Industry Association (SIA).
The study surveyed hundreds of security industry executives, including several volunteers and speakers for the 2023 edition. Secure new land (SNG), indicated a multifaceted penetration of AI in the security segment.
“Ninety-three percent said they expected to see generative artificial intelligence (AI) like ChatGPT impact their business strategies over the next 5 years, and more than 89% reported having active AI projects in their research and development (R&D) pipelines,” the SIA report said.
Other key trends highlighted in the study include the expansion and evolution of security ROI, evolution of the integration business model, security as a service (SaaS), re-optimization of real estate and IT-OT convergence.
AI to have a multifaceted impact
The first deck (top four) of the list included AI-related trends that SIA believes will have a substantial impact on the segment in the coming year. Topping the list was AI security, which refers to cybersecurity practices for protecting data, intellectual property, and business integrity with the adoption of AI in businesses of all sizes.
“AI has become more accessible in recent years, being used for both good and evil,” said Pankit Desai, co-founder and CEO of cybersecurity company Sequretek. “From an attacker’s perspective, AI-based attacks are much more effective and difficult to spot. For example, a social engineering attack carried out using AI technologies will have language, more convincing representation and deepfakes.”
