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LONDON, June 28, 2024 /PRNewswire/ — Adthena, a leading provider of search intelligence for enterprise brands, today announced a major update to Ask Arlo, a breakthrough conversational AI tool designed to revolutionize the way marketers engage with and derive insights from their search data.
Effortlessly explore market data for faster, more informed decisions
Version 1.0 was introduced in 2023 to help users navigate Adthena. Today’s 2.0 update leverages GenAI in real-time to answer customers’ complex questions about their own research data and provide instant, personalized answers and reports directly in the platform.
“Our real-time conversational chatbot, Ask Arlo, is designed using our own in-house technology that leverages the latest generative AI to help clients see through broad search data trends and identify immediate actions to drive ROI in Google Ads. said Paul Felbytechnical director to Adthena. “This innovative tool represents a huge opportunity to generate value for our customers at scale, enabling users at all levels to make data-driven decisions with unprecedented efficiency.”
Powered by unmatched data and cutting-edge technology
- Unique data advantage: Adthena is without equal, proprietary dataset provides Ask Arlo with a unique and comprehensive understanding of the competitive landscape. Arlo can answer complex questions about market share, competitor performance, ad copy, and insights across all markets.
- Intuitive conversational interface: Receive clear, concise answers and summarize data for quick understanding or dig deeper into specific areas.
- Instant information: Eliminate time wasted generating and interpreting reports. With analysis time reduced from weeks to seconds, customers can focus on strategic actions.
- Visual clarity: Get a deeper understanding of complex data with easy-to-understand, tailored charts and graphs.
- Streamlined efficiency: Reduce your reliance on customer support to optimize your marketing campaigns. Resolve issues or identify areas for improvement instantly.
“The search landscape is evolving at an unprecedented pace, and many enterprise advertisers feel they are operating in the dark due to Google’s lack of transparency. » said Philippe ThuneCEO of Adthena. “Ask Arlo allows users to gain valuable strategic and performance insights directly into their search data, instantly. Alpha customers rave about its ability to simplify the analysis of complex data and deliver actionable recommendations in seconds. »
About Adthena
Adthena is a multi-award-winning search intelligence platform that leverages artificial intelligence to enable brands, marketers and global agencies to navigate the complexities of digital advertising and dominate their competitive landscapes. www.adthena.com
