Adoption of AI in Marketing Ensuring Ethics and Privacy

In this episode of SparkCast marketing AIhost Aby VarmaB2B marketing leader and founder of Spark Novussits with Jodi Danielsthe founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in the strategic adoption of AI in marketing, while Red Clover Advisors is a privacy consultancy dedicated to helping businesses adapt to laws and strategies complex issues regarding data confidentiality. Together they explore the critical intersection of AI, ethics and privacy in marketing. As AI continues to rapidly evolve, marketers are increasingly faced with the need to balance innovation with customer privacy and ethical considerations. The discussion focuses on how marketers can responsibly harness the potential of AI while ensuring customer data is protected and trust maintained. Jodi offers expert knowledge, drawn from her extensive experience helping businesses implement privacy-conscious marketing strategies.

Topics covered:

• Ethical and Privacy Considerations in AI Adoption: Explore how marketers can implement AI technologies ethically while respecting customer privacy.
• Balancing innovation and customer privacy: Strategies for integrating cutting-edge AI solutions without compromising customer data protection.
• Impact of Data Privacy Laws on Marketing: Understand the implications of data privacy regulations for marketing strategies.
• Building consumer trust: How transparency and ethical practices in the use of AI can build trust between marketers and customers.
• The Future of AI in Marketing: Discuss the evolving role of AI in marketing and the challenges and opportunities it presents.
• Practical Tips for Marketers: Offer practical advice to marketing teams looking to adopt AI responsibly.

Jodi Daniels, founder and CEO of Red Clover Advisors, is a certified information privacy professional with over 25 years of experience in privacy, marketing, strategy and finance. She is a national keynote speaker and co-host of the show “She said privacy / He said security » podcast. She is also co-author of the Wall Street Journal and USA Today bestseller, “Data Reinvented: Building Trust, One Byte at a Time», and member of the IANS Faculty. His ideas have been featured in major publications including the Wall Street Journal, The Economist, Forbes and Authority Magazine. Jodi holds an MBA and a BBA from Emory University and lives in Atlanta. Learn more about https://redcloveradvisors.com/our-team/jodi-daniels/