Adobe has introduced new tools that will enable brands to demonstrate the commercial impact of their artificial intelligence (AI)-generated content.
With this capability, brands will be able to adjust and optimize their campaigns in real time, the company said in a statement released Monday (Sept. 16). press release.
“Marketers are challenged to ensure that AI-generated variations also resonate with customers, and Adobe’s latest innovations will help brands address this with real-time experimentation and actionable insights,” Amit Ahujasenior vice president of digital experience business at Adobe, said in the statement.
These new tools will help brands demonstrate the return on investment (ROI) of the image and text generation tools they have adopted to help them create marketing assets, the statement said.
The tools achieve this by matching AI-generated content with customer preferences and creating a feedback loop through actionable insights, the release said.
These will be implemented across Adobe Experience Cloud, as per the released version. These include Adobe Content Analytics in Customer Journey Analytics, which is now in beta and provides attribute-level insights into content across web and mobile platforms; AI Assistant Content Accelerator in Adobe Journey Optimizer, which is generally available and allows marketers to generate and optimize marketing assets for email, SMS, and other channels; and Adobe Experience Manager Edge Delivery Services, Self-Learning Experimentation, which will enable real-time experimentation with AI-generated content variations on a web page.
“Personalizing customer experiences in today’s environment can require thousands of variations for different marketing channels and regions, a problem that has been mitigated with the support of generative AI,” Ahuja said in the release.
Adobe said Thursday (September 12) that its Firefly Services reached the 12 billion generation milestone, demonstrating the extent to which the company AI Technologies reshape content creation and document workflows with efficiency and creativity.
“We are thrilled to see customer enthusiasm and adoption of our AI solutions continue to grow and that we have now surpassed 12 billion Firefly-powered generations in Adobe tools,” said Adobe CEO. Shantanu Narayen said Thursday during the company’s quarterly earnings conference call.
THE marketing and sales Functions are leading generative AI efforts at 16% of consumer and retail companies, according to PYMNTS Intelligence and ID AI collaboration, “What Generative AI Has in Store for the Retail Industry.”
