Adobe has launched an international tour of MAX, the world’s largest creativity conference, starting with its first stop in London. During this event, Adobe revealed important updates in AI-powered creative tools designed to enhance the capabilities of creatives around the world.
The company has introduced a new beta version of Photoshop, featuring advanced generative fill with reference image. This tool is designed to provide unprecedented creative control, bridging the gap between concept and creation for users at all levels.
Further expanding its AI capabilities, Adobe revealed Firefly Image 3 base model (beta). This new model improves the state of the art in AI image generation, providing finer control and greater expression in creative projects. Since its inception, more than 7 billion images have been generated using Adobe Firefly, indicating strong growth in its use across various Adobe applications.
Adobe integrates Firefly directly into the Creative Cloud ecosystem, now including InDesign. This integration provides creators with seamless workflows, enabling the generation of images directly from text.
In the realm of mobile advancements, Adobe Express is poised to change content creation on smartphones. The app, enhanced with Adobe’s industry-leading photo, design and video technologies, allows users to produce high-quality content on the go. In the past year alone, content creation through Express has doubled, demonstrating its growing popularity and effectiveness.
David Wadhwani, President of Adobe Digital Media, highlighted the impact of these innovations: “Adobe’s constant stream of generative AI innovations is driving demand within the creative community. »
Innovations in Creative Cloud at MAX London
- Photoshop: The last Photoshop The beta version includes powerful generative fill with reference image, reducing the creative barrier for users of all skill levels. The tool is powered by the Adobe Firefly Image 3 Foundation template, which brings powerful AI capabilities directly into familiar workflows.
- Firefly: The Firefly Image 3 Foundation template provides significant improvements in image quality, prompt understanding, and creation speed. This template is designed to provide photorealistic results, thereby enhancing users’ creative possibilities.
- Express: The new one launched Adobe Express Mobile apps extend the powerful capabilities of generative AI to a wider audience, enabling the creation of stunning visual content directly from mobile devices.
- InDesign: Adding text to image in InDesign represents a significant step forward in digital and print publishing, making it easier to create content quickly.
- New enterprise capabilities: Adobe introduced Firefly services and custom templates for businesses, allowing brands to produce personalized content at scale. The latest edition of Creative Cloud for Enterprise now includes enhanced features such as Object Comps and Style Kits.
Breakthrough innovations in Adobe apps
- First Pro: Adobe previewed new generative AI tools in Premiere Pro that transform video production, allowing editors to manipulate scenes with unprecedented ease.
- Acrobat and Reader: New AI Assistant transforms PDF management by generating summaries and actionable insights, improving the utility of digital documents.
- Frame.io V4: The latest iteration of Frame.io introduces a cloud-based collaboration platform designed to streamline media production workflows, demonstrating Adobe’s commitment to improving creative processes through innovative technology.
- This global expansion of the MAX conference and deployment of new AI tools demonstrates Adobe’s commitment to advancing creativity and simplifying workflows in the creative industry.
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