Senior Director of Product Marketing Daniel Glickman led team focused on accelerating delivery and maximizing efficiency through AI
AUSTIN, TX, December 3, 2024 /PRNewswire/ — ActivTrak announced today that Daniel Glickmansenior director of product marketing, received the award AI Marketing Innovation of the Year Award of the Product Marketing Alliance. The award recognizes exceptional individuals and teams who have distinguished themselves through exceptional leadership, creative solutions and impactful contributions in the field of product marketing.
In the AI category in particular, the Alliance recognized remarkable innovations that showcase the cutting-edge potential of AI and push the boundaries of what is possible in marketing. ActivTrak’s product marketing team uses a variety of AI tools to quickly analyze and understand customer feedback and preferences, accelerate product development, and maximize the efficiency and agility of its product marketing team, including creating your own GPTs.
“As the leader in workforce analytics, we continue to push the boundaries and raise the bar for what’s possible in our industry – and beyond,” said Glickman. “This award reflects our product marketing team’s commitment to leading the way in adopting new AI use cases, establishing best practices, and setting new standards to help customers achieve efficiency operational and excellence.
The key to ActivTrak’s success in using AI in product marketing—and across the enterprise—is best practices across people, processes, and technology, including: through a well-defined business case; establish clear objectives and measures; give early adopters the means to train others; support team members who need more coaching; and create a forum for feedback and continuous improvement.
To learn more about ActivTrak, visit: https://www.activtrak.com/
About ActivTrak
ActivTrak helps organizations improve performance and optimize productivity. Our workforce intelligence platform transforms work activity data into actionable insights, providing the only comprehensive solution with employee monitoring, productivity and performance management, and workforce planning capabilities that deliver measurable return on investment. More than 9,500 customers trust ActivTrak’s award-winning technology, recognized by Deloitte Technology Fast 500, Inc. 5000, TrustRadius and G2. ActivTrak is backed by Sapphire Ventures and Elsewhere Partners. To learn more, visit: https://www.activtrak.com/.
SOURCE ActivTrak
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