At CES 2024, the world’s largest electronics show, Samsung Electronics showcased innovative technologies and creative ideas developed through its in-house business and startup accelerator, Samsung Creative Lab (C-Lab) . At the event which began on January 9 in Las Vegas, Samsung presented the largest number of startups and projects ever: a total of 15 projects and startups were on display, including ten startups from C-Lab Outside, three startups from within. house ventures and two projects from C-Lab Inside, its internal venture capital program. Covering areas such as AI, healthcare and energy, these startups have debuted on the global stage, seeking new markets while engaging directly with participants and buyers around the world.
The focus of this year’s conference was AI. Samsung Newsroom spoke with the leaders of these cutting-edge companies, from RebuilderAI, offering an AI solution for 3D content creation on smartphones, to Goose Labs, operating a home fitness platform in the metaverse.
▲ Samsung C-Lab startups participated in CES 2024 in Las Vegas, USA on January 9
Goose Labs – Transforming at-home fitness into the metaverse
In today’s fast-paced world, many face a lack of physical activity. Although everyone recognizes the importance of exercise, gym memberships can be expensive and home workouts often seem tedious.
▲At CES 2024, Goose Labs introduced a metaverse AI-powered fitness service that aims to make exercising at home more enjoyable.
Goose Labs, a leading spin-off of C-Lab, aims to change that with “FIVA,” a metaverse AI-powered home fitness app. “FIVA was born from the desire to make exercise an enjoyable part of daily life, not a strenuous task,” explained Goose Labs representative Seo-Hee Lee. “We use AI motion capture in the app to mirror user movements with avatars, and we added a community feature so people can support each other in the metaverse.” What sets “FIVA” apart are its live classes led by expert trainers in various fields of fitness, from traditional bodybuilding to dance, fitness and ballet.
▲ In “FIVA,” Goose Labs’ AI-powered home fitness app in the metaverse, users can workout with avatars that mirror their exact movements.
At CES, Goose Labs showed how users can seamlessly start a workout using only a smartphone to access the metaverse. “You don’t need any additional sensors or devices,” Lee said. “And you can exercise comfortably at home without worrying about a tidy house or special clothes.”
CES 2024 marks Goose Labs’ first exhibition event after its founding under the C-Lab program, making the event more meaningful. “I believe our presence here has been possible because of the various mentorship and growth opportunities we have received through the Samsung C-Lab network following our split,” Lee said. “By being part of the “C-Lab family”, I hope this event will have even more impact. »
▲ Goose Labs introduced its metaverse AI-powered home fitness app “FIVA”
Looking ahead, Lee shared his curiosity about participants’ reactions to Goose Labs’ technology. “At this expo, we are unveiling our new avatars, gaming features and our Android app,” Lee said. “We look forward to receiving feedback that can help us improve our services in the future. »
RebuilderAI – Bringing the real world into virtual spaces
Samsung actively supports external startups through its C-Lab Outside program, aiming to share expertise and strengthen the Korean startup scene. Selected for this program, startups like RebuilderAI received comprehensive support, including financial support and customized development programs.
RebuilderAI, a 3D technology startup chosen for Samsung’s C-Lab Outside program in 2023, presented its specialized AI technology at CES 2024. The company received a CES 2024 Innovation Award for its AI solution ” VRIN 3D”, which allows users to create high performance. quality 3D content simply by using a smartphone camera to capture the environment, eliminating the need for expensive studios or equipment. This breakthrough marked a shift towards a future where anyone can easily create a 3D model using a single smartphone using AI technology.
▲ Visitors explored the RebuilderAI booth at the Samsung C-Lab exhibition at CES 2024.
When Junghyun Kim founded RebuilderAI, metaverse and spatial computing were still emerging at the forefront of next-generation content technologies. “Although there was a lot of interest in 3D technology, it still required a lot of time and resources. This also often resulted in large file sizes, making the technology less usable. That’s when I started wondering how technology could be used to streamline the creation of 3D assets at a desired scale,” he said.
This led to the development of “VRIN 3D”, an AI-based solution allowing anyone to generate 3D content using just a smartphone and easily change its texture or background online. Visitors to the RebuilderAI booth were able to see their selfies transformed into 3D product models using the user-friendly VRIN 3D app.
▲ Visitors learned more about “VRIN 3D”, RebuilderAI’s application that uses AI to generate 3D assets with just one smartphone.
RebuilderAI’s solution is used in product manufacturing, training data production, simulations, production inspections and much more. Its impact spans multiple industries, including marketing, manufacturing, design, construction and real estate. Currently, the solution is only available to businesses, but the company plans to gradually expand its services, allowing anyone to create 3D models quickly and effortlessly.
▲ RebuilderAI, a 3D technology startup, introduced “VRIN 3D” at CES 2024. This innovative AI solution uses smartphone cameras to capture surrounding objects and spaces, generating high-quality 3D content.
“The C-Lab Outside program supported us as we prepared our exhibit for CES 2024, where we were able to meet many customers from around the world. With this crucial support, we were able to focus all our attention on preparation,” said Kim. “We are in the process of partnering with national and international companies, so I hope people will stay tuned.”
Paving the way for the future of AI
Under the spotlight at CES 2024, Samsung C-Lab startups showcased their revolutionary AI technologies, advancements and vision for the future on a global scale. During the event, these startups won a Best of Innovation Award as well as 22 Innovation Awards.
This year’s C-Lab participants received positive responses for proposing various AI technologies designed for everyday use. Notable examples include “StyleBot”, an AI customizable fashion recommendation service, and “Yellosis”, an AI healthcare solution based on smart toilet technology for health analysis. urine.
▲ Samsung introduced “Stylebot”, a personalized fashion recommendation AI service, at CES 2024.
▲ Samsung presented its C-Lab startup program at CES 2024, the world’s largest computer and electronics trade show, in Las Vegas on January 9.
Learn more about StyleBot and Yellowsis in the videos below.
