Rakuten Group announced the full-scale launch of Rakuten Analytics, an analytics platform for enterprise customers that leverages the rich statistical data of the Rakuten ecosystem to deepen customer understanding and support data-driven decision-making.
Rakuten Analytics is a platform that allows businesses to deepen their understanding of customer profiles by linking a company’s data to statistical data assets owned by Rakuten, while maintaining personal information protection measures. It features a simple, intuitive and easy-to-use user interface, making analysis results easy to understand. Business clients can use insights from platform analytics for ad delivery, marketing strategies targeting their own Rakuten member customers, product planning and much more.
The statistical data assets that form the basis of this platform use the Rakuten ecosystem’s “CustomerDNA” database, which classifies information on Rakuten user attributes – which include demographics such as age, gender, life stages, lifestyle and more – plus over 4,000 attributes using AI. . This database provides multi-faceted personal information, categorized into attributes based on actual registration information and purchasing behavior, as well as attributes estimated from user behavior.
In the future, Rakuten plans to release AI assistant functionality linked to Rakuten AI to support results analysis, as well as implement API integration with internal and external marketing tools to support responsible for executing streamlined marketing initiatives. These features will support ad serving for customer acquisition, customer relationship management (CRM) initiatives to improve customer lifetime value (LTV), and additional research for product development.
