Snowflake has launched the AI Data Cloud for Travel and Hospitality, uniting its data platform, artificial intelligence (AI) capabilities, and industry-specific solutions to deliver data insights for the industry.
As the travel and hospitality industry transitions from recovery to steady growth, businesses face new challenges and opportunities. By delivering a unified platform that streamlines AI and machine learning development, Snowflake enables airlines, hotels, cruise lines, and travel technology providers to unlock the power of their data, improve operations, and deliver five-star customer experiences across the industry.
The AI Data Cloud for Travel & Hospitality addresses key industry trends and use cases including dynamic pricing and sustainability tracking, developer efficiency, reputation management, and performance advertising to help organizations across the industry streamline operations and unlock new business value.
With Snowflake’s AI Data Cloud for Travel & Hospitality, businesses can create and optimize outcomes such as hyper-personalized marketing, enhanced customer experience, loyalty and co-branding experiences, reliable and efficient operations, and maximized revenue management.
The Snowflake ecosystem also facilitates seamless data enrichment through the Snowflake Marketplace, enabling businesses to easily integrate and analyze third-party data sources such as weather, economic indicators, and global events alongside their own data, enabling more comprehensive and informed decision-making in industries where external factors have a significant impact on operations and customer behavior.
Whitnee Hawthorne, Global Head of Travel and Hospitality at Snowflake, commented, “Our AI Data Cloud for Travel and Hospitality provides the tools and capabilities needed to not only keep up with evolving customer expectations, but also drive innovation and operational excellence in this dynamic and competitive industry.”
Some of the world’s largest travel and hospitality companies are already using Snowflake’s AI Data Cloud for Travel & Hospitality to democratize data access and drive collaboration.
“By building a unified database on Snowflake, we are improving our ability to make data-driven decisions and automate aspects of our business,” said Raymond Boyle, vice president, data analytics and strategic insights at Hyatt. “From guest preferences to functional decision management, Snowflake enables us to advance care and further enhance the guest experience.”
Rahul Todkar, Head of Data and AI at Tripadvisor, said, “Snowflake has revolutionized the way we collaborate with other brands in the ecosystem, enabling secure data sharing that benefits both our business and the travel industry as a whole. This holistic approach has not only streamlined our operations, but also opened up new opportunities for growth and partnerships.”
