Many efforts to create an AI ethics program overlook an important fact: Ethics differs across cultural contexts. Ideas about right and wrong in one culture may not apply to a fundamentally different context, and even when there is a concordance, there may be important differences in the ethical reasoning at work (cultural norms, religious traditions, etc.) that need to be considered. Because regulations around AI and associated data are rarely uniform across countries, compliance can be challenging. To address this, companies should develop a contextual, global AI ethics model that prioritizes collaboration with local teams and stakeholders and delegates decision-making authority to those local teams. This is especially necessary if their operations span multiple geographies.
How businesses can take a holistic approach to AI ethics
