July 17, 2024
New guidelines are available for communications and marketing colleagues outlining best practices for generative AI tools
The Directorate of Communications, Marketing and Student Recruitment (DCMSR) has produced new guidelines designed to help University colleagues working in communications and marketing roles make the most of emerging artificial intelligence technologies.
Matthew Moth, Interim Director of Communications, Marketing and Student Recruitment, said: “AI has huge potential to transform the way we work, but we need to give people the confidence to try these tools. By covering the opportunities and considerations, these guidelines prepare our colleagues to do just that. I really want to thank our working group who have given their time and helped put our university at the forefront of AI in this space.”
The guidelines cover:
- Key principles
- Using AI-generated images, videos and audios
- Privacy and Ethics
- Training and development
The guidelines were developed by the DCMSR AI Working Group co-chaired by Alistair Beech (Social Media and Digital Communications Manager), Lynda McIntosh (Research Communications and Marketing Manager) and Jose Ignacio Barrera (Market and Student Research Manager).
The AI Working Group consulted widely on the guidelines, reviewing guidelines developed in higher education and other sectors, engaging with external experts, and seeking input from communications and marketing colleagues across the university.
The University’s Communications and Marketing Leadership Team has approved the guidelines and recommends that all colleagues creating content for communications and marketing purposes read and follow them.
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