The launch of ChatGPT in 2022 has created an influx of marketing-focused AI products.
The marketing industry is one of the most dynamic adopters of generative AI toolsMarketing and sales teams can use these tools to automate business processes, such as lead scoring, marketing optimization, and sales coaching. These tools can also personalize awareness and create dynamic website content and marketing materials.
However, generative AI tools pose many challenges. For example, privacy issues Barriers to using these tools have led companies like Samsung to ban them internally. Other challenges include legal liability and copyright issues. Despite these obstacles, generative AI tools can improve marketing and sales efforts.
Discover six tools that can automate marketing and sales tasks.
These products were selected based on reports from leading analyst firms, such as Gartner and Forrester, and user reviews on G2 and Capterra, as well as additional research conducted by TechTarget editors.
1. ChatGPT
OpenAI Launched ChatGPT — a free generative AI chatbot — in November 2022. The tool, which the vendor trained on a Extended Language Model (LLM) Known as GPT 3.5, ChatGPT features a simple user interface, like a search engine. Users can submit questions or prompts, and ChatGPT responds with answers. Marketing and sales teams can use the tool to compose emails, social media posts, and blog content. It can also generate marketing surveys and perform keyword research for search engine optimization (SEO).
However, the tool’s knowledge deadline is the end of 2023, so at least the free version has no knowledge of the world after this date and can generate outdated information. This can negatively affect the quality of SEO keyword research and blog content. In addition, ChatGPT often blocks users from the service at peak times due to overloaded servers.
The paid versions of ChatGPT – ChatGPT Plus and Team – run on the GPT-4 LLM. GPT-4 can generate more accurate answers than its predecessors, GPT-3 and GPT 3.5. They also have access to GPT-4o. ChatGPT Plus and Team also experience less downtime than the free version.
ChatGPT is available in four price tiers: Free, Plus, Team, and Enterprise. ChatGPT Plus costs $20 per month, while Team, suitable for SMBs or small teams, starts at $25 per user per month on an annual plan. Pricing information for the Enterprise tier is not available on the vendor’s website.
2. Jasper
Formerly known as Jarvis, Jasper is an AI-powered writing assistant and content creation platform for marketers. Jasper can learn to generate content in a brand’s voice and style, create consistent messaging, translate content into 30+ languages, generate Art of AI and create marketing campaigns.
Jasper offers a template library with over 50 options that allow users to summarize text, generate blog post ideas, and Write SEO-friendly title tags and meta descriptionsThis tool can help marketers overcome writer’s block and ensure a consistent brand voice across different pieces of marketing collateral.
Jasper can also generate short and long content. However, long content (answers exceeding a few hundred words) often appears repetitive and unnatural.
Jasper offers three price tiers: Creator, Pro, and Business. The Creator plan costs $39 per seat per month, and the Pro plan costs $59 per seat per month. Both tiers offer 7-day free trials. Pricing information for the Business plan is not available on the provider’s website.
3. Copilot Einstein
Salesforce launched Einstein Copilot in March 2023, then called Einstein GPT, as a generative AI tool for marketing and sales teams. Users can have the tool create personalized emails, generate visual and text content for lead generation landing pages, input data into a CRM system, and write knowledge articles from case notes.
Einstein Copilot also lets marketing and sales teams create workflows. For example, a sales manager might enter the prompt, “Create a workflow to send a congratulatory email to salespeople when they close a deal.” Additionally, users can have the tool automate analytics dashboards and data models in Tableau, Salesforce’s data visualization platform. Einstein Copilot also integrates with OpenAI and supports both public and private AI models.
Einstein Copilot is a feature of Salesforce’s Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, and Community Cloud. The tool’s native integration with these products benefits existing Salesforce users, but makes Einstein Copilot inaccessible to organizations that don’t use Salesforce. Additionally, as with any AI-generated content, marketers and salespeople must: check the accuracy of the answers and correct potential errors.
Prices is available upon request.
4. Quickly
Rapidely is a social media content creation tool that runs on GPT-4. The tool offers a centralized hub from which users can manage multiple social media accounts from different platforms, including Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
It quickly fills content calendars with posts and offers templates to help users design carousels, which are social media posts that contain multiple elements, such as images and videos. The tool also gathers the most trending sounds for Instagram Reels to help users create effective content for social media.
Users can enter keywords into the tool, which Rapidely then uses to generate multiple posts for users to choose from. The tool offers an intuitive user interface, but the wording of posts can be lacking in creativity. Additionally, some users prefer to post directly to Instagram rather than working within Rapidely.
Quickly offer five price tiers: Lite, Creator, Social Pro, Agency, and Business, and the company’s pricing page uses euros. When billed monthly, the approximate costs, converted to U.S. dollars, are: Lite for $9, Creator for $31, Social Pro for $74, and Agency for $139. Business pricing is not available on the provider’s website. All tiers except Agency and Business offer free trials.
5. Multiple cats
Manychat is an AI-powered generative chatbot tool for text messaging, WhatsApp, Facebook Messenger, and Instagram direct messages. The tool uses GPT-4 to automate conversations with customers and prospects. It also allows users to create automations with a drag-and-drop interface and capture emails and phone numbers in conversations so marketing teams can easily follow up with customers or send them promotions. Manychat can also integrate with Mailchimp, HubSpot, Google Sheets, and Zapier.
Manychat helps organizations streamline conversations, quickly deploy chatbots and provides consistent answers to customer questions. The tool can also reduce lead generation costs. However, the pricing structure lacks flexibility and users cannot fully customize conversation templates to match their brand’s tone and voice. Additionally, the product’s customer support needs improvement.
Manychat offers three price levels: Free, Pro, and Premium. The Pro option costs $15 per month. Pricing information for the Premium plan is not available on the provider’s website.
6. Browse
Flick is a social media tool that helps users create posts, tailor hashtags to their target audience, and schedule posts at optimal times. The tool also allows users to quickly turn long-form marketing content into smaller social media posts.
Flick offers a drag-and-drop scheduling feature and its hashtag search feature helps marketers reach more people on social media. However, the auto-post feature doesn’t always work, and the tool’s mobile app has limited capabilities.
The seller offers three price The company’s pricing is quoted in British pounds. Billed annually, the Solo plan costs around $14 per month, while the Pro plan costs around $31 per month. Pricing information for the Agency plan is not available on the provider’s website.
Editor’s Note: This article was originally published in 2023 and updated to reflect changes in product names and pricing information.
Christine Campbell is a freelance writer specializing in B2B business and technology.
