Cegid hosted its latest edition of Cegid Connections Retail in Rome, Italy, showcasing its vision for the future of the sector Generative AI in Retail.
The international conference brought together more than 500 commerce professionals to unveil Cegid Pulse, the company’s AI solution, as the centerpiece of the event.
Cegid Pulse aims to support retail employees by connecting and simplifying tasks and processes, alerting them to problems and providing them with instant advice, all with minimal training on the platform.
The solution was demonstrated on stage by Nathalie Echinard, head of the business unit, who chatted in real time with the AI.
The first use case for Cegid Pulse is an instant translator for sellers. Retailers in tourist areas and those targeting consumers of different nationalities could benefit from real-time translation to boost sales.
The AI agent also identifies and records repeat or non-recurring customer preferences from purchase histories, such as size and color choices, using a tagging system. Sellers will then be able to give personalized advice as well as product recommendations made by the AI system.
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One of the main objectives of this solution is to improve employee engagement. According to Cegid, turnover is 60% in commerce compared to 50% in other sectors. Using technology to streamline and improve the employee experience would lead to more positive customer journeys.
This technology is part of Cegid’s accelerated investments in AI, aimed at combating cost increases and significant reductions in consumption by brands.
The company uses publicly available extended language models (LLMs) and optimizes them to meet the changing needs of the retail industry.
Several flagship solutions are available: Cegid Retail Live Store, Cegid Retail Store Excellence and Cegid Retail Intelligence. All three will be available on the company’s upcoming “super app.”
Echinard told the audience that “on-premises is a thing of the past. Taking new steps in retail can only be done with SaaS (software-as-a-service).
The company already works with major global retailers such as PVHthe Benetton Group and Longchamp, and plans to expand the capabilities of Cegid Pulse based on feedback from the brands.
