Digiday covers the latest in marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
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It’s day three of Cannes, joined by Megan Ramm, Global Director and Head of CPG Partnerships at Uber, for this episode of the Digiday at Cannes podcast.
This is Uber Ads’ second year of activity and, at the same time, its second year in Cannes. Just a few days ago, the company announced that it was expanding its programmatic advertising business to include partnerships with demand-side platforms such as The Trade Desk, Yahoo’s DSP, and Google’s Display & Video 360. programmatic experienced difficulties with falling advertising budgets, uproar around sites made for advertising and more.
As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast in Cannes to talk about Uber’s approach to programmatic challenges, the rise of artificial intelligence and the trajectory of ‘business.
Recorded in the Spotify studio on Cannes Lions beach, listen to the conversation with Ramm.
