Yesterday TELUS unveiled its first TELUS AI report: The Power of Insights in Canada. In this research report (1), TELUS shares the perceptions, ideas and opinions on AI of nearly 5,000 Canadians, including Indigenous peoples, racialized groups, Black women, older Canadians, new Canadians, youth, people with physical disabilities and the LGBTQ2S+ community. .
The TELUS report highlights the hopes, fears and experiences of everyday Canadians regarding AI, highlighting both the potential benefits and concerns associated with this powerful and emerging technology. Its findings reveal that Canadians strongly want AI to be built responsibly, with more than 90% of respondents strongly agreeing that AI development should be guided by ethical principles . Research highlights Canadians’ support for AI regulation, the importance of including diverse voices in AI development, and the priority that should be placed on eliminating bias to ensure technology reflects the needs and values of all Canadians.
Key research findings include:
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More than 90% agree that AI development should be guided by ethical principles
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78% of respondents believe the use of AI should be regulated in Canada
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42% of respondents who identified as part of a racialized group believe AI is biased against themselves and their peers.
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80% of respondents aged 12-17 expect their generation to have to solve the problems left by current AI use (with parental consent)
TELUS recognizes the importance of prioritizing human values and trust in the development and use of AI, and remains committed to promoting transparency, privacy and responsible practices in AI. As part of this commitment, TELUS was the first telecommunications company in Canada to sign ISED’s new voluntary Code of Conduct for Generative AI, which aims to ensure the transparent, equitable and responsible development of GenAI technology. In 2023, TELUS Wise launched its TELUS Wise Responsible AI Online Workshop – a free online workshop created in partnership with the Canadian Institute for Advanced Research (CIFAR) – which helps teens better understand the AI landscape, including what it is. , what he is capable of and, above all, what he is not. Additionally, TELUS was the first organization in the world to obtain ISO Privacy by Design certification for its Data for Good program.
Source: (1) telus.com/IAResponsible
Pam Snively, Director of Data and Trust at TELUS
At TELUS, we believe that the responsible development of AI requires the active participation and contribution of all Canadians. This report is our rallying cry for organizations to get involved by creating useful resources to educate the public on how they consider ethics and human impacts throughout the development of this incredibly powerful innovation, all by being inclusive in decision-making regarding all aspects of AI development. . TELUS is committed to responsibly advancing AI and we are sharing these findings to help inform future initiatives, ensuring AI benefits all Canadians while respecting their privacy and values.
