AI use cases are slightly different for Amazon sellers, who primarily use technology to write and optimize ads. Amazon is integrating AI into more of its processes, most recently offering sellers the ability to generate ads using an existing link. As these AI integrations grow, more and more sellers will use AI, perhaps without even realizing they are using this technology.
4. The main goal of marketers’ AI is efficiency
The top reason marketers use AI is for efficiency, according to data from Ascend2, which is important to many marketers must do more with less. Many also improve targeting, which is vital because the future without cookies becomes the present without cookies.
5. Generative AI users continue to climb
