“The CFOs who write these checks for infrastructure are going to come and cash these checks,” Treseder said.
More human intervention in the face of the rise of AI
Ultimately, the success of sophisticated generation AI tools depends on creating ads that resonate with consumers.
This authenticity is seen as crucial to overcoming the barriers posed by millions of ad blockers and effectively engaging audiences, according to an industry executive speaking to the audience.
“The reality is that we live in a world where ‘more is more,’ and we all think about first-party data, which (marketers) don’t capture but outsource to other platforms,” the leader said frankly. “This perceived data modeling is rubbish. »
In a final sobering remark, the executive called for cultural change within businesses. They highlighted that the need to invest more in a brand’s first-party data requires integrating solutions into company cultures as effectively as technology tools are.
Failure to do so, the executive said, could lead to broader cultural deficiencies within the industry.
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