Omniky
Hikari Senju, CEO and Founder of Omneky
Omniky
Funding: $11.4 million in seed funding from individual investors like Craig Kostelic, chief business officer of Condé Nast, and Richard Socher, former chief scientist of Salesforce. Omneky has also raised from venture capital firms such as Softbank’s DeepCore, Village Global, AIX and Orbit Venture Partners, among others.
Number of employees: 54
What he does: Omneky uses generative AI to create ads based on the type of creative that will work best.
It uses what founder Hikari Senju calls a “fine-tuned Midjourney” trained on an advertiser’s existing content to generate marketing materials. It uses a separate predictive model to guide the creation of this content, based on how the design (like layout, text size, image used) will drive clicks or other performance metrics.
Omneky integrates with companies like Oracle, Snowflake, and Databricks to get first-party data from its advertiser clients, and also connects to platforms like Reddit, TikTok, Google, LinkedIn, and The Trade Desk to distribute ads and get information on how they played.
Omneky has an ad generation tool that all marketers can use that currently generates about $3 million in revenue, Senju told Insider.
In the coming months, Omneky will release a workflow tool that allows large agencies and businesses to easily generate thousands of ad variations and test which ones will work best. This tool is in beta version with a handful of Omneky customers, and will be available in the coming months.
“The productivity gain from our tool is such that it represents a thousand-X improvement,” Hikari Senju, CEO and founder of Omneky, told Insider. “The reality of how people create ads is that they keep creating ads one at a time.”
Senju, who founded Omneky in 2018, studied computer science with a focus on AI and machine learning at Harvard.
Omneky currently has around 100 clients, including Sony Music, Japan Airlines and StartEngine, which allow people to invest in startups.
